Bold: 2018 Users Conference
Each year, Bold hosts a conference for their software users to network, train, give feedback, and meet staff.
The 2018 conference was held at the Hotel Albuquerque at Old Town in Albuquerque, New Mexico. Since this venue is in the Old Town district of artisans and shops, it felt appropriate to make this identity festive and wholly unique. It was fun to come up with the “We'll see you in ABQ” tagline that wasn't so serious and spoke to the relaxed and friendly personality of the location.
I had a blast creating a logo that referenced both the B of Bold and the 18 of 2018. From the logo work, I engineered a new typeface for the display titles—something I haven't done before.