Bold: 2017 Users Conference

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Each year, Bold hosts a conference for their software users to network, train, give feedback, and meet staff.

The 2017 conference was held at the Brown Palace Hotel and Spa in Denver, Colorado. Founded and operated since 1892, it's an elegant space and beloved hallmark in the city. Host to Presidents and tourists alike, this presented the opportunity for minimal yet decorative design.

Bold's warm gray neutrals and dark burgundy starred for this event. Patterns were built and based off of the hotel's wallpaper and carpet. A script typeface was selected to combine with the standard sans.

Deliverables included a logo; defined color palette; smartphone app icons, banners, and splash pages; images for landing page and email newsletters; promotional products; printed banners; and t-shirts for users and staff; postcards; drink tickets; and print and digital ads in industry publications and websites.

 
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