I was recruited to rebrand a 35-year-old software company.
It was my challenge to not only represent the company values in an updated brand identity, but to distance Bold from its competitors in a very specific niche market. The process took about six months with close collaboration with the in-house marketing team.
I was also tasked to rebrand the customer e-learning management platform, BoldGenius to BoldU, and a mentorship program, Operational Excellence to Manitou Elite Certification Program. I lead the branding process for the 2017 and 2018 Bold Users Conferences.
Web Development: Clotaire Damy