Manitou Elite Certification

 
 

When the Operational Excellence Program wasn't gaining traction, the Director of Marketing tasked us to rebrand. I got to work on the visual aspect after we settled on the new name. Though the content of the program didn't change, we did a better job of explaining the benefits in greater detail. The icon promoted a philosophy for our customers to use in their marketing materials.

BY THE NUMBERS

After the rebrand, enrollment in the program increased by 133% in 21% of the time.

 
2017_BT_MEC-01.jpg
2017_BT_MEC_Info-02.gif
 
2017_BT_MEC_Info-01.jpg
 
 
 

VIDEO | Alice Coles