Manitou Elite Certification
When the Operational Excellence Program wasn't gaining traction, the Director of Marketing tasked us to rebrand. I got to work on the visual aspect after we settled on the new name. Though the content of the program didn't change, we did a better job of explaining the benefits in greater detail. The icon promoted a philosophy for our customers to use in their marketing materials.
BY THE NUMBERS
After the rebrand, enrollment in the program increased by 133% in 21% of the time.