Grandma's Cookies
Self-Promotion

My design career began with baking cookies.

Baking in northern, winter nights taught me a designer’s most important traits: listening, crafting a story, speaking frankly, minding the details, and ditching the recipe in favor of making something better.

In addition to sending some damn good cookies to people I didn't know, I wanted to give a taste of my values, demonstrate my ability to take a concept from vision to reality, share my Grandma Ray's hilarious one-liners, and offer a connection rooted in my childhood.

WINNER  |  Gold: Self-Promotion Marketing in 2016 American Advertising Awards