Lucy & La Mer


In a sea of singer-songwriters taking on Los Angeles, Lucy needed a brand identity to stand out.

Lucy can be spotted a mile away in Echo Park. Her love of vivid colors, her electric blue hair, and the baritone ukulele gives her away. To match the individual and unabashed way she carries herself, I set out to create a logo that infused her love of the sea, her strong presence, and the witty way her songs fuse her emotions and social advocacy.

After researching album art and brand identities of other female singer-songwriters, I crafted her logo using the ampersand (&) and an anchor. I selected a typeface that Lucy already liked, but I thought the bold and confident nature aligned with what she sought to achieve.

Read about the process here.

STICKERS  |  Stand Out Stickers