I was recruited to rebrand this 35-year-old software company. Bold hires, fires, and conducts all business based on their core values: reputation, innovation, invested, team players, and family.
It was my challenge to not only represent those values in an updated brand identity, but to distance Bold from its competitors in a very specific niche market. The process took about six months to complete with close collaboration with the Director of Marketing, Marketing Manager, Website Developer, and Motion Graphics Designer.
During my in-house tenure, I was also tasked to rebrand the customer learning management platform (BoldGenius to BoldU) and a mentorship program (Operational Excellence to Manitou Elite Certification Program). These rebrands have been wildly successful since. I lead the rebrand for the Bold Users Conference, an annual event that generates $140k in revenue and draws 225 international attendees with 13 corporate sponsors.
I relocated to Los Angeles, CA in January 2018 and continued to work with Bold on a freelance basis through August.